Primo's for a 'Cash Mob'...

When we read the following article, by the Tahoe Chamber of Commerce, Steve and I knew we had to be there to support the local economy and try some new Italian food.  What an interesting concept:

The first Cash Mob to hit South Lake Tahoe will be held at Primo's Italian Bistro, from 12-2pm. The idea of a Cash Mob is simple: get as many people together at the same place & time to infuse money into a particular local business, in turn supporting the local economy.

Bring a friend, buy lunch and enjoy handmade pasta, hand tossed pizza, homemade desserts, and more. All those in attendance will get a special treat at approximately 1pm; something spontaneous and fun that will surely make for good lunch time entertainment!

Primo's Italian Bistro opened in February 2012.  Owner Jim Primo is no stranger to the restaurant business and he uses old family recipes, unique East Coast ingredients, and his years of experience to provide a very authentic Italian experience.
 
We formed our own little "mob" with our friends, Dick and Joan.  The atmosphere was very party-like with camaraderie amongst the diners.  My linguine with pancetta was delizioso as was everyone's entrée.

The 1 PM "entertainment" was as cute as it could be.  A bus of children from the Boys & Girls Club came and did a Flash Mob dance.  It was certainly a treat.  I would say for the inaugural "Cash Mob", this was an enorme successo!

A tavola con i buoni amici e la famiglia
non si diventa vecchi.

(Italian to English Translation):
At the table with good friends and family
you do not become old.

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