Every now and then I find an author who writes so compellingly, I have to read more of what he has written. My current crush is Simon Garfield. I think for Simon, the big draw is the non-fiction subjects of which he writes (letters, maps, the color Mauve).
Just My Type investigates a range of modern mysteries, including how Helvetica took over the world, what inspires the seemingly ubiquitous use of Trajan on bad movie posters, and what makes a font look presidential, male or female, American, British, German, or Jewish. From the typeface of Beatlemania to the graphic vision of the Obama campaign, fonts can signal a musical revolution or the rise of an American president. This book is a must-read for the design conscious that will forever change the way you look at the printed word.It is the surprise of the appeal of this book that has me hooked. It really has made me look at the printed word differently and that is a pretty awesome by-product of a very awesome book.